# IP Expansion Strategy

### Why We’re All-In on Mass-Market IP 

1. **Own the mindshare.** Otties appear everywhere - shorts, songs, plushies, tees, books - meeting audiences in the spaces they already occupy. 
2. **Turn attention into on-chain value.** Every view, like, or retail sale trickles revenue into the Treasury, fueling $OTTI buybacks and holder rewards. 
3. **Future-proof with nostalgia.** Kid-safe content today builds lifelong fans who will mint, stake, and shop Otties for years to come. 
4. **On-ramp new users to Hyperliquid.** A friendly mainstream brand offers a playful gateway, expanding the ecosystem (and $OTTI demand) beyond the usual crypto crowd. 

***In short:** build irresistible IP, capture global attention, recycle earnings on-chain, and repeat.*

<figure><img src="/files/Efd6OZKPkt0NMJtzyaCq" alt=""><figcaption></figcaption></figure>

### Multi-Channel Content Plan

<table><thead><tr><th width="119.91143798828125">Channel</th><th width="174.36328125">Core Format</th><th width="245.83984375">Primary Goal</th><th width="201.62109375">Status</th></tr></thead><tbody><tr><td><strong>X (Twitter)</strong></td><td>Memes &#x26; market banter</td><td>Sustain Web3 buzz around Otties, secure partner collabs, and put the spotlight on Hyperliquid</td><td><strong>Live</strong></td></tr><tr><td><strong>Instagram</strong></td><td>Reel series — <em>Otties Couple Shorts</em></td><td>Cultivate personalities-driven fanbase</td><td><strong>2025 Q2</strong></td></tr><tr><td><strong>Kids’ YouTube</strong></td><td>Sing-along &#x26; English-learning clips</td><td>Win tomorrow's users with parent-approved content </td><td><strong>Live</strong></td></tr><tr><td><strong>Super Otties</strong> (full series)</td><td>11-min episodic animation — YouTube / OTT / TV</td><td>Anchor the franchise foundation &#x26; activate licensing deals</td><td>2025 Q4 → 2026 Q2</td></tr><tr><td><strong>Plushies &#x26; Keychains</strong></td><td>Physical merch</td><td>Physical touchpoints with ongoing royalty streams</td><td><strong>2025 Q2</strong></td></tr><tr><td><strong>Odd Apparel</strong></td><td>Streetwear drops</td><td>Fashion tie-ins, broad Web2 reach</td><td><strong>2025 Q2</strong></td></tr><tr><td><strong>Bed-Time Storybooks</strong></td><td>16-page picture books</td><td>Educational content &#x26; retail channels</td><td><strong>2025 Q2</strong></td></tr><tr><td><strong>Sticker Packs</strong></td><td>TG / Discord / WhatsApp / Line / Kakao</td><td>Everyday social touchpoints</td><td><p><strong>TG &#x26; Discord - Live</strong></p><p>WhatsApp - Q2 2025<br>Line+Kakao - Q3 2025</p></td></tr><tr><td><strong>Educational Game</strong></td><td>Mobile / tablet mini-game</td><td>Long-tail engagement with ad &#x26; IAP monetization</td><td>2026 Q2 → Q3</td></tr><tr><td><strong>TikTok</strong></td><td>Viral short videos — Ottie skits &#x26; trends</td><td>Capture Gen-Z at scale and channel them towards Otties IP and products</td><td>2025 Q3</td></tr></tbody></table>

### Web3 Growth Strategy

Otties aren’t backed by a marketing agency—**they’re incubated by their own fans.**\
Our thesis is simple: *the people who love a* Otties *IP are its best promoters.*\
HyperRaid supplies the quests, metrics, and reward rails; real $OTTI backs the rewards, so the entire community grows alongside the brand.

<table><thead><tr><th width="156.50390625">Sub-item</th><th>Key points</th></tr></thead><tbody><tr><td><strong>Community Incubation Program</strong></td><td><strong>70% of the remaining dev-wallet</strong> is earmarked for Otti-Point seasons → weekly/monthly $OTTI airdrops.<br>Tracks: <strong>Mind-share</strong> (raid leads &#x26; content) • <strong>Engage</strong> (quest participation) • <strong>Hold</strong> (NFT &#x26; future staking) • <strong>Create</strong> (art &#x26; Web2 marketing).</td></tr><tr><td><strong>Builder Incubation Program</strong></td><td>Milestone bounties for devs who build bots, mini-apps, or tools that use an Ottie PFP.<br>• Extra $OTTI grants via HyperRaid quests<br>• Fast-track to “Verified Raider” so they can launch quests under the Otties banner.</td></tr><tr><td><strong>Hyperliquid Alpha Feed</strong></td><td>• hosting AMAs with HL projects<br>• posting digestible DeFi/treasury reports<br>• sharing farming alphas and project deep-dives.<br>Every thread is quote-tweeted by @OddOtties and pushed to the raid channel so the community amplifies it in real time.</td></tr></tbody></table>

This three-pronged approach lets Otties dominate Hyperliquid timelines, reward everyday supporters, and nurture builders—**growing together** while HyperRaid tracks the impact.

For full details on how Otti Points work and how to participate, see [**Community Hub → Incubation Program**.](/otti/community-hub/incubation-program.md)


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