IP Expansion Strategy

Why We’re All-In on Mass-Market IP

1. Own the mindshare. Otties appear everywhere - shorts, songs, plushies, tees, books - meeting audiences in the spaces they already occupy.

2. Turn attention into on-chain value. Every view, like, or retail sale trickles revenue into the Treasury, fueling $OTTI buybacks and holder rewards.

3. Future-proof with nostalgia. Kid-safe content today builds lifelong fans who will mint, stake, and shop Otties for years to come.

4. On-ramp new users to Hyperliquid. A friendly mainstream brand offers a playful gateway, expanding the ecosystem (and $OTTI demand) beyond the usual crypto crowd.

In short: build irresistible IP, capture global attention, recycle earnings on-chain, and repeat.

Multi-Channel Content Plan

Channel	Core Format	Primary Goal	Status
X (Twitter)	Memes & market banter	Sustain Web3 buzz around Otties, secure partner collabs, and put the spotlight on Hyperliquid	Live
Instagram	Reel series — Otties Couple Shorts	Cultivate personalities-driven fanbase	2025 Q2
Kids’ YouTube	Sing-along & English-learning clips	Win tomorrow's users with parent-approved content	Live
Super Otties (full series)	11-min episodic animation — YouTube / OTT / TV	Anchor the franchise foundation & activate licensing deals	2025 Q4 → 2026 Q2
Plushies & Keychains	Physical merch	Physical touchpoints with ongoing royalty streams	2025 Q2
Odd Apparel	Streetwear drops	Fashion tie-ins, broad Web2 reach	2025 Q2
Bed-Time Storybooks	16-page picture books	Educational content & retail channels	2025 Q2
Sticker Packs	TG / Discord / WhatsApp / Line / Kakao	Everyday social touchpoints	TG & Discord - Live WhatsApp - Q2 2025 Line+Kakao - Q3 2025
Educational Game	Mobile / tablet mini-game	Long-tail engagement with ad & IAP monetization	2026 Q2 → Q3
TikTok	Viral short videos — Ottie skits & trends	Capture Gen-Z at scale and channel them towards Otties IP and products	2025 Q3

Web3 Growth Strategy

Otties aren’t backed by a marketing agency—they’re incubated by their own fans. Our thesis is simple: the people who love a Otties IP are its best promoters. HyperRaid supplies the quests, metrics, and reward rails; real $OTTI backs the rewards, so the entire community grows alongside the brand.

Sub-item	Key points
Community Incubation Program	70% of the remaining dev-wallet is earmarked for Otti-Point seasons → weekly/monthly $OTTI airdrops. Tracks: Mind-share (raid leads & content) • Engage (quest participation) • Hold (NFT & future staking) • Create (art & Web2 marketing).
Builder Incubation Program	Milestone bounties for devs who build bots, mini-apps, or tools that use an Ottie PFP. • Extra $OTTI grants via HyperRaid quests • Fast-track to “Verified Raider” so they can launch quests under the Otties banner.
Hyperliquid Alpha Feed	• hosting AMAs with HL projects • posting digestible DeFi/treasury reports • sharing farming alphas and project deep-dives. Every thread is quote-tweeted by @OddOtties and pushed to the raid channel so the community amplifies it in real time.

This three-pronged approach lets Otties dominate Hyperliquid timelines, reward everyday supporters, and nurture builders—growing together while HyperRaid tracks the impact.

For full details on how Otti Points work and how to participate, see Community Hub → Incubation Program.